inc

Song Meaning

The lyrics paint a grim picture of a place called "Diablo Incorporated," presented as a corporate entity with a sinister, almost infernal, undertone. The opening lines immediately establish a tone of dark humor and fatalism, suggesting that this is a place for those who live recklessly, embracing speed and danger. The phrase "Diablo Incorporated" itself, repeated like a brand or a decree, sets a menacing atmosphere, implying a destination where life's pursuits, especially the relentless chase for money, are ultimately deemed worthless. The narrator seems to be addressing a collective "челядь" (rabble/common folk), highlighting a stark class divide and a sense of inevitable doom. This "incorporation" appears to be a final destination, a place of judgment or consequence. The imagery shifts from reckless living to a more somber reflection on misplaced faith and greed. The mention of a "священник" (priest) serving the "боссу" (boss) rather than a competitor, and the "греки" (Greeks) laying a coin "почём зря" (in vain), suggests a perversion of devotion and a futility in material gain or even spiritual offerings within this domain. The idea that "hedonism evaporates" upon entering Diablo Incorporated underscores its nature as a place where earthly pleasures cease to matter, replaced by a stark reality. The lyrics then directly confront the notion of hope, dismissing it as "old-fashioned." The narrator observes a bizarre juxtaposition of figures within this entity: a murderer standing next to an OSCE missionary, both seemingly serving the "boss." This unsettling pairing implies that within Diablo Incorporated, conventional morality and roles are irrelevant, and all are subject to the same authority, regardless of their past actions or affiliations. The simple statement, "Nothing evil was there, just didn't believe in the boss," offers a chillingly mundane explanation for one's presence, suggesting that disbelief itself is the ultimate transgression here. The narrator's demand for explanations about the "place" and the "boss" is met only by the unyielding nature of the entrance, "Diablo Incorporated, pull the doors towards yourself." The inscription "Diablo Incorporated" is declared the sole truth, a stark contrast to the varied symbols of faith – a cross, a star, a crescent moon – which are rendered meaningless. This emphasizes the absolute, singular power of this entity, reducing all belief systems to insignificance in its overwhelming presence. The lyrics effectively use the corporate facade to critique systems of power, faith, and the ultimate value of human endeavors, leaving the listener with a profound sense of existential dread.