Content

Lyrics

Participate Content Never forget the fact that we are all just... content That anything you put out there, you're content We are all just potential content for Someone else's needs I think people are happy to participate There're just, y'know, hundreds of people Rolling their dice Throwing their hat into the content providing ring... Content, forever Make it mandatory, content You don't have to pay people to participate Your content You are forced to participate My content You you you are forced to participate Content is eternal Content Content Content Content Content Content Content Content Content! Forever. Eternity You don't need people any more Nothing you can do about it, content Nothing you can do Content You will be mashed up, cut up Repackaged for someone else's needs The world's largest hotel chain owns no hotels Are we manipulable? The world's largest retailer has no inventory Manipulable, I can't talk And the world's largest media company Creates no content Yeah, we're not producing the content. Uhm We're allowing users to... to share I hereby declare this to be an unlawful assembly It's easy You get all this user-generated content for free You don't have to do anything I don't create it Right, you don't have to pay the agency I own it I think, I think people are happy to participate It's expensive Your content Y'know what I mean, the sounds that are used Are not cheap My content They're very expensive sounding sounds That sound, right? I just had to get used to it It's the responsibility of the industry To figure out how to extract their value Out of each generation I want to know what they're talking about amongst themselves And I want to spread that content To the people who aren't this content yet Content Content Content Content Content Content Content Content 100% of the growth is going to companies That don't create any content Once we have these inspirational provocations Your content Data whisperers will become the new messiahs My content To create ideas so contagious they cannot be controlled I like being in the Vortex You got no control over it, man... it's eternal When I'm in the vortex, I like being in the vortex When I'm in the vortex, I want never to leave When I'm in the vortex, I love the people who help me put stuff in the vortex We're allowing users to... to participate Clearly, you're in the vortex, it feels good here Your words reflect that it feels like clarity that you're in the vortex Feels like power, that's it -- participate And it will be my eternal quest, eternity To give up whatever I have to give up, your content In order to spend more of my time, forever... In the vortex