Song Meaning
The lyrics paint a picture of intense admiration and dependence on a figure named Rick Rubin. The narrator repeatedly calls him a "nice buddy," "boss," and "buddy man," establishing a friendly yet hierarchical relationship. This is amplified by the "Midas touch" descriptor, suggesting Rubin has a golden ability to make things successful, particularly in the music industry, as hinted by "I like you a lot in the mix."
The core tension lies in the narrator's perception of Rubin's multifaceted nature and his crucial role in the narrator's career. Rubin is presented as both a "working-class dog" and a "rich millionaire," a contrast that highlights his perceived accessibility and immense success. The repeated assertion that Rubin "can really put out my rock record" and "send me on tour on the big Coach bus" underscores Rubin's power and influence over the narrator's professional life.
The most striking aspect of the craft is the sheer repetition of the name "Rick Rubin" in the chorus, acting as an incantation or a declaration of devotion. This, combined with the direct address in the verses, creates an almost worshipful tone. The final lines, "Rock over London / Rock on, Chicago / Diet Pepsi - Uh-huh," feel like a non-sequitur, perhaps a glimpse into the specific, almost mundane details of the world Rubin inhabits or influences, adding a touch of surrealism to the adulation.
Ultimately, these lyrics resonate because they capture a raw, almost childlike awe for a powerful figure. The directness and lack of complex metaphor make the narrator's reliance and respect palpable. It’s a portrait of someone who sees their success and career trajectory as inextricably linked to the favor and touch of this one influential individual.