I Like It, I Love It

Song Meaning

This track paints a picture of someone utterly smitten, trading his usual pursuits for the simple joys of a new relationship. The opening lines set the scene at a county fair, where a costly effort – a "shoulder" injury – yields a prize: a teddy bear and, more importantly, a new pet name dynamic. The narrator admits his priorities have shifted dramatically, confessing he "ain't seen the Braves play a game all year" and is risking his job for lack of sleep, all because of this "little gal's lovin'." The core tension lies in the narrator's almost bewildered surrender to this affection. He acknowledges his own efforts – "I try so hard, I can't rise above it" – suggesting a force beyond his control is at play. This isn't just liking; it's an overwhelming, all-consuming "love it" that demands "more of it." The lyrics imply a transformation, as his parents' lessons in "courtesy" never stuck until this girl "got a hold of me," leading him to embrace domestic tasks like "takin' out the trash" and "sweepin' my floors." The most striking aspect is the contrast between the narrator's past self and his current devotion. He's willing to "wash my truck and dress up" just to "watch TV" with her, a far cry from the carefree fair-goer. The repeated phrase "I like it, I love it, I want some more of it" becomes an anthem of this newfound obsession, highlighting how the mundane acts of courtship – opening doors, holding umbrellas, and even just sitting close on the sofa – are now the most desirable experiences. Ultimately, the song's effectiveness stems from its straightforward, almost childlike declaration of infatuation. It captures that dizzying early stage of romance where everything else fades into the background. The narrator's admission that he "don't know what it is" about her love, yet can't get enough, grounds the ecstatic feeling in a relatable mystery, making the overwhelming joy feel earned and genuine.