Issu Memu

Song Meaning

This track pulses with a raw, assertive energy, rooted in the "quebrada" (neighborhood) and a fierce independence. The narrator, MC Zero Onze, establishes a persona built on authenticity and hard work, rejecting superficial "militância imaginária" (imaginary militancy) and "apelo erótico" (erotic appeal). Instead, the focus is on the "peso" (weight) of the music, the "pedrada da quebrada" (a hard-hitting track from the neighborhood) that can drive listeners "neurótico" (neurotic) with its intensity. This isn't about empty posturing; it's about "conquistar" (conquering) and building, driven by "tinta na caneta" (ink in the pen) and a strategic business sense aimed at global domination. The core tension lies in navigating the rap landscape while staying true to oneself. The chorus, "Issu memo, issu memo" (That's it, that's it), acts as a defiant affirmation of their chosen path, a rejection of anything less than genuine. Rincon emphasizes this by stating, "Se querem rap pode pá, tá teno / Desde que o drink não seja veneno" (If they want rap, okay, it's happening / As long as the drink isn't poison). This suggests a willingness to engage with the industry, but only on their own terms, refusing to compromise their integrity for false promises or harmful influences. Rinco's verse introduces a compelling metaphor of "tráfico de rima" (rhyme trafficking), implying that their lyrical output is so potent and valuable it's akin to dealing in illicit goods. He contrasts this with a rejection of "rap cafona" (corny rap), describing it as "Vazio como se fosse bailão sem sanfona" (Empty like a dance hall without an accordion). This highlights a commitment to substance and originality, positioning their music as essential and vital, like "oxigênio" (oxygen) as stated in the bridge, rather than hollow imitation.