Song Meaning
Oneohtrix Point Never’s "We'll Take It" operates as a miniature, sonic thought experiment. It's a fleeting, almost confrontational burst, less a fully formed song and more a fragmented glimpse into consumer desire and impulsive decision-making. The opening line, "I reckon you're interested in a vehicle, let's pray," immediately sets a tone of transactional unease, hinting at a Faustian bargain or, at the very least, a negotiation with potentially disastrous consequences. The hurried suggestion of prayer implies a desperation, a need for divine intervention in what's about to unfold. This sets the stage for the chorus, a stark declaration of intent.
The driving force of "We'll Take It" lies in its raw, almost reckless, embrace of immediate gratification. The repeated phrase, "We'll take it!," is a primal scream of consumerism, overriding any rational consideration. The line "Woah, woah, woah, honey, we don't even know what the price is!" underscores the absurdity of this impulse, highlighting the willingness to plunge headfirst into something without understanding the full cost. It's a commentary on the human tendency to prioritize immediate wants over long-term consequences, a characteristic ripe for exploitation.
The abrupt interjection, "The radio was playing Bell Biv—!," adds another layer of complexity. It suggests a world saturated with cultural noise, where catchy tunes and marketing slogans subtly influence our desires. It's as if the seductive pull of popular culture is a constant, subliminal force pushing us toward impulsive decisions. In essence, Oneohtrix Point Never uses this brief track to paint a picture of a society driven by immediate gratification, where consumerism trumps reason, and the allure of the new and shiny blinds us to the potential dangers lurking beneath the surface.