Song Meaning
The lyrics paint a vivid picture of Ginza, a district associated with wealth and luxury, contrasting it with the narrator's own image. The hook repeatedly chants "Ginza Ginza Ginza," immediately establishing the setting and its core association: "Everyone in Ginza is rich / Good sake and sushi, the wealthy." This sets up a world of affluence that the narrator observes and, in some ways, infiltrates.
The narrator then describes himself and his crew as "young, in dirty clothes, / tattoos up to our necks, like lunatics." This starkly contrasts with the polished image of Ginza, highlighting a deliberate defiance of conventional luxury. The lyrics mention "Nylon Ginza, also in magazines," suggesting a different kind of aspirational lifestyle, one perhaps more rebellious or street-oriented, featuring "cute models" and designer brands like Dior and Margiela. The narrator poses a question: "Rich and bitch, which do you want?" implying a cynical view of desire and materialism, suggesting everyone is "greedy."
The second verse continues this theme of observing wealth, describing "drivers, riding in luxury cars" and people "flexing." The imagery of "hostesses, super beautiful" further solidifies the opulent atmosphere. The lyrics seem to be grappling with the allure of this high-end lifestyle, acknowledging its presence and the desires it ignites, even while maintaining a distinct, perhaps outsider, identity. The repetition of "Ginza Ginza Ginza" throughout acts as an anchor, constantly returning the listener to this specific, aspirational, and somewhat alienating environment.