Song Meaning
The lyrics paint a vivid picture of a seedy, illicit establishment, likely a brothel, operating under the guise of a "love boutique." The opening lines establish a clandestine atmosphere, referencing "loose lips," "poker chips," and a "secret word," all suggesting a place that thrives on discretion and shady dealings. The mention of bribing officials like "the fuzz" and "the judge" further solidifies the idea that this "boutique" exists outside the law, operating at the "end of lonely street."
The central tension arises from the contrast between the narrator's perception of the place and a more conventional moral viewpoint. While the narrator sees "fun" and is drawn to the "magic" and the allure of the "snap-on diva," the lyrics explicitly state, "What this boy calls fun others call obscene." This highlights the morally ambiguous nature of Madam Ruby's, where transactions of pleasure are conducted in a transactional, almost mechanical way, as suggested by the "token in her vibrating box."
The craft here is in the evocative, slightly grimy imagery and the juxtaposition of seemingly innocent terms with explicit undertones. Phrases like "Ruby's doves give it away" and the description of the "bone dragon" create a surreal, almost cartoonish yet unsettling effect. The repeated mention of "Madam Ruby's love boutique" acts as a refrain, grounding the listener in the specific, slightly off-kilter reality of this "sex shop Mon Cheri."
Ultimately, the lyrics are effective because they create a strong sense of place and a specific, transactional form of intimacy. The narrator's fascination with the "cheap and nasty, nasty girls" and the mechanical act of making "Sadie come, come alive" suggests a world where genuine connection is replaced by a coded, commercialized version of desire, all happening behind "two-way mirrors" on "lonely street."