Written on the Back of a Highway Billboard

Lyrics

[Verse 1:] I felt the crush of the masses Dopamine maxes with facets of ads everlasting The fastest Who can seep into my brain first? Accessing memories that you will find useful later A day or so 'Cause that's how it goes It doesn't take long to belong on a sign on the side Of the main road But if you want to think That you are above the brink of society, you're not I was once Put on that front Made to believe I was over consumerism But I wasn't I looked at that show It may have been slow but I was seeped in soon and bought into The marketing Tactics, tic tacs Relax, don't lapse your judgement Calls They may take those falls Every now and again you find yourself back Where they want you And it cuts you, and it consumes Everything you once stood for It's normal [Verse 2:] I was real cool once I made that up, I never knew stuff I didn't see On the TV Well I was taking those cues From the moment I was born I was made to be used As a word-of-mouth proxy Happy Meals made for your kids It doesn't take much to buy into this Market Capitalism just works this way Force-feeding brands so intrusively I don't like it [Chorus:] Aw shit, I lost my name! Did ya see it? I believe it was written on the back of a highway Billboard And now I don't where I am I don't know what I'm buying, I'm flying too fast to notice And I don't know And the ads on the road tell me to go to Various businesses around the city to Find myself All this time I've been lyin' to myself I've been buyin' lies for myself But they were sold to me [Post-Chorus:] So you can't blame me