
The Sun Sets on the Gringo Pop Era: Why Bad Bunny’s Super Bowl LX Show Is a Coronation, Not a Concert
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Julian Casablancas-Vogue
Global Pop & Latin Urban Specialist
It is 3:00 PM in Santa Clara. The parking lots outside Levi's Stadium are currently a haze of charcoal smoke, overpriced lager, and the thumping bass of Monaco rattling the windows of SUVs. The NFL, an organization that moves with the glacial speed of a tectonic plate, has finally arrived at the same conclusion the rest of the world reached four years ago: English is no longer the default language of global pop hegemony. Tonight, Bad Bunny—born Benito Antonio Martínez Ocasio—takes the stage not as a tokenized guest, not as a "Latin flavor" sidekick to a legacy American act, but as the undisputed Emperor of the streaming era.
The significance of this moment cannot be overstated. When Shakira and Jennifer Lopez co-headlined in 2020, it was a triumph, yes, but it was also a compromise—two titans forced to share the billing to ensure the "Middle America" demographic didn't feel too alienated by the foreign tongues. Tonight, there is no safety net. There is no classic rock band to soften the blow. There is only Benito, a man who wore a dress to the Met Gala and forced the entire world to learn the lyrics to Tití Me Preguntó phonetically.
If the leaked rehearsals are accurate, tonight’s performance will be a schizophrenic journey through the two wolves fighting inside Benito’s psyche: the brooding, trap-heavy nihilist of Nadie Sabe Lo Que Va a Pasar Mañana and the sun-soaked beach deity of Un Verano Sin Ti.
We expect the show to open dark. The cinematic strings of Monaco are custom-built for a stadium entrance—imagine a Formula 1 aesthetic, perhaps a nod to his friendship with Checo Pérez, with Benito descending from the rafters like a Bond villain who won. This isn't just music; it's a flex. It's a reminder that he operates in tax brackets that most NFL owners envy.
But the NFL needs energy, and the pivot to Un Verano Sin Ti is inevitable. The opening chords of Moscow Mule will likely trigger the single largest singalong in Super Bowl history. There is a specific kind of magic that happens when 70,000 people, half of whom don't speak Spanish, scream "Yo no soy un diablo, pero te doy calor." It is the sound of cultural assimilation running in reverse.
Let’s talk about the rumors. Specifically, the Travis Scott rumor. The collaboration track K-POP, featuring Benito and The Weeknd, was a commercial juggernaut but a critical dud. It felt like an algorithm generated it. However, the Super Bowl thrives on star power, not nuance.
"Bringing Travis Scott out onto the Super Bowl stage in 2026 is a choice that screams corporate rehabilitation. If it happens, it confirms that the industry has fully moved on from the tragedies of the past, for better or worse."
If The Weeknd joins them, we are looking at a "Big Three" moment that rivals the Dr. Dre/Snoop/Eminem Avengers assembly of 2022. But does Bad Bunny need them? Absolutely not. Bringing out American stars feels like a concession he doesn't need to make. A far more powerful move would be to bring out Daddy Yankee for a rendition of La Santa, effectively accepting the torch from the man who built the genre reggaeton stands on.
Bad Bunny has never been one to "shut up and dribble." From the 2019 protests in Puerto Rico that ousted a governor to his recent Grammy speech criticizing the "gringo-fication" of Caribbean culture, Benito is a political animal. The Super Bowl is the most sanitized, corporate, flag-waving event in the American calendar. The tension between his activism and the venue is palpable.
Will he play El Apagón? The track is a love letter to Puerto Rico, but its outro is a searing indictment of the energy crisis and displacement on the island. Performing that song, uncut, on national television would be a radical act of defiance. It would force millions of Americans to dance to a song about their own country's colonial negligence. This is the danger and the thrill of Bad Bunny: he smuggles the revolution inside the party.
Forget the inflatable palm trees. We are hearing reports that the stage design for tonight is leaning heavily into the futuristic, brutalist aesthetic of his latest tour. Think concrete, neon, and aggressive lighting. He is not here to be your spicy Latino lover; he is here to be a rockstar. The fashion will likely follow suit—expect custom Gucci or perhaps an archival piece from Jean Paul Gaultier that challenges gender norms. In a stadium filled with jerseys and machismo, Bad Bunny’s refusal to adhere to traditional masculinity is his greatest weapon.
Regardless of the setlist, tonight is a wrap on the debate of whether "Spanish music crosses over." The crossover is dead because the borders are gone. Bad Bunny is the most streamed artist on the planet not because he adapted to the market, but because the market adapted to him. When the lights go down at Levi's Stadium, we aren't watching a halftime show. We are watching the new world order.
Stay tuned to LyricsWeb.com for the full setlist breakdown and lyric translations immediately following the performance.
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