
The Paranoia of Pop: Why We No Longer Believe in Magic
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Daniella L.J.
Senior Music Editor
There used to be a specific, electric thrill in stumbling upon a new sound. You’d catch a melody on the radio, see a support act steal the show at a dive bar, or, in later years, stumble onto a SoundCloud link that felt like a secret handshake. It was the magic of discovery—the feeling that you had unearthed a diamond in the rough before the rest of the world caught on. But in 2026, that magic has been replaced by a different, colder instinct: suspicion. Today, when a new artist blows up, we don’t ask "Who are they?" We ask, "Who paid for them?"
The term "Industry Plant" has mutated from a niche forum insult into the default lens through which Gen Z views the charts. It is the accusatory finger pointed at any artist whose aesthetic is too cohesive, whose rise is too rapid, or whose backstory feels slightly too cinematic. Take The Last Dinner Party. When they arrived with Nothing Matters, the discourse wasn't about the baroque-pop brilliance or the theatricality of their live shows. It was an immediate forensic audit of their lineage, their label connections, and their "organic" growth.
We saw the same witch hunt with Olivia Rodrigo. Despite her Disney pedigree being public knowledge, the explosive, record-breaking arrival of drivers license triggered a wave of skepticism. How could heartbreak sound this profitable this quickly? The internet, burned by years of astroturfed viral moments, refused to believe that a song could simply be... good. We have become a generation of skepticism junkies, addicted to "exposing" the machinery rather than enjoying the ride.
Part of this paranoia stems from the "Bedroom Pop" mythos we were sold in the late 2010s. We were told that Billie Eilish recorded a Grammy-winning album in her brother's bedroom (true, but reductive) and that Clairo went viral purely on the lo-fi charm of Pretty Girl (ignoring the industry connections that helped fuel the fire). When the curtain was pulled back to reveal that "DIY" is often just an aesthetic choice made by major labels, the betrayal went deep.
Now, every lo-fi beat and every "recorded on an iPhone" vocal take is scrutinized. Is it genuine grit, or is it a calculated attempt to manufacture relatability? The backlash against acts like Tramp Stamps proved that the internet can smell inauthenticity from miles away. But in our rush to outsmart the marketing departments, are we catching innocents in the crossfire?
Consider the trajectory of Chappell Roan. Her rise felt meteoric to the casual observer, sparking the usual "plant" whispers. But a quick scroll through her discography reveals a decade-long grind of dropped label deals, reinvented personas, and relentless touring. The issue isn't that the industry is planting artists; it's that the algorithm compresses time. We see the viral moment on TikTok, but we don't see the five years of playing empty rooms that preceded it.
When Gayle released abcdefu, the backlash was instantaneous because the "fan request" that supposedly inspired the song felt staged. We demanded transparency, but when we get polished pop stars who admit they want to be famous, we call them sellouts. There is no winning. If you are too polished, you're a plant. If you are too raw, you're an amateur.
Here is the uncomfortable truth: The music industry has always manufactured stars. Motown was a factory in the most literal sense—grooming, styling, writing, and choreographing every move of its roster. The Beatles wore matching suits. The Sex Pistols were a boy band assembled by a fashion designer. If Prelude to Ecstasy had dropped in 1975, we would have called it "excellent A&R," not a conspiracy.
The difference today is the illusion of democracy. Social media promised us that we choose the stars, that talent rises to the top via likes and shares. When we realize that major labels are still pulling the strings—buying influencer campaigns, seeding sounds on TikTok, utilizing "dark arts" marketing—we feel cheated. We feel like our vote didn't count.
The obsession with the "Industry Plant" label is, ultimately, a bore. It shifts the conversation from art to accounting. It turns music criticism into a background check. Does it matter if SOUR was pushed by a massive marketing budget if the songs effectively capture the gut-wrenching pain of teenage heartbreak? Does the corporate machinery behind Sabrina Carpenter negate the fact that her hooks are undeniable earworms?
By refusing to believe in magic, we are denying ourselves the primary pleasure of pop music: the suspension of disbelief. We are watching the magician and shouting about the trap door instead of enjoying the trick. Maybe it's time to retire the tin foil hats and just put the headphones back on. If the music makes you feel something, it's real enough.
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